Al Gore, who has taken on a new role since removing himself from the political arena as a candidate, has launched a three-year, multimillion-dollar advocacy campaign calling for the U.S. to reduce its greenhouse gas emissions. The Alliance for Climate Protection’s campaign, dubbed “WE,” will combine advertising, online organizing and partnerships with grass-roots groups to educate the public about global warming and urge solutions from elected officials. The group will attempt to get a movement happening to switch public opinion so that public officials will make this issue a top priority. An advertising campaign will equate the climate-change movement with other grand historic endeavors, like stopping fascism in Europe during World War II, overcoming segregation in the United States, and putting the first man on the moon. Hopefully, this effort will result in the bipartisan support needed to do something about a serious problem. There is a real need for a bipartisan approach to climate change.
The alliance will initially spend $300 million over three years. Some of the money for the campaign comes from Gore himself, who has contributed his personal profits from the book and movie An Inconvenient Truth. He has also given $750,000 from his share of the Nobel Peace Prize and has made a personal matching gift. Research suggests that many Americans are concerned about climate change, but simply don’t know what to do about it. The “WE” campaign website hopes to change that by offering ideas on conserving energy at home and work and guidance for those who want to do more, like writing to their elected officials. Cathy Zoi is the CEO of the group and has lots to do. Most folks see this as only an environmental issue. However, it’s actually much more. It’s an issue of energy independence and it’s an issue of national security. Regardless of how you may feel about Al Gore as a political figure, it’s evident he’s been responsible for bringing these important issues into the international spotlight.
Source: Associated Press
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