ESPN’s latest installment of its 30 for 30 documentary series centered around Bo Jackson, a former Auburn University football and baseball star.. As most sports fans already know, Bo was a tremendous athlete who captured the attention of America during his career. Bo played professionally at the highest levels for the Oakland Raiders in football and for the Kansas City Royals and Chicago White Sox in baseball.
It appears Bo still has the ability to keep viewers glued to their screens as “You Don’t Know Bo” became the highest-rated documentary ever to air on ESPN. This is according the Nielsen Company’s statistics. The film, which aired immediately following the Heisman Trophy ceremony last month, earned a 2.3 metered market rating during its premiere showing, topping ESPN’s previous documentary record of 2.0. Bo Jackson was not only a tremendously talented athlete, but he is a very good man, and when you get down to it, that’s the most important thing.
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