Pfizer, after being accused of deceptive advertising, has agreed to remove the “breast health” and “colon health” claims from the labels of Centrum vitamins. The Center for Science in the Public Interest (CSPI), a consumer advocacy group, had threatened to sue Pfizer. CPSI said a news release that “those claims of breast and colon health implied that the supplements would prevent breast and colon cancer — disease prevention claims that supplement manufacturers can’t legally make.” CSPI points out that “breast health” and “colon health” appear on different Centrum products. Other Centrum vitamins have labels claiming they promote “heart health,” as well as having wording that implies the vitamins provide an energy boost.
Pfizer also agreed to change the wording on the labels containing the heart and energy claims. The company will add “Not a replacement for cholesterol-lowering drugs” along with the “heart health” wording, and on packages with statements about energy, there will be additional information to make it clear that the product does not boost energy. CSPI litigation director Steve Gardner said in a statement:
For many consumers, a daily multivitamin is an expensive insurance policy to make sure that one’s getting the recommended daily amounts of important vitamins and minerals. But supplement manufacturers must not mislead consumers into thinking that these pills will help ward off cancer.
Pfizer said in a statement that it disagrees with CSPI, but that the company agreed to make the changes to resolve the matter. If the statements or the labels were actually true – and not false or misleading – I have to wonder why Pfizer would make these very significant changes. What do you think?
Source: ABC News
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