I will confess up front that I am not a big fan of professional football. In fact, the only games I usually watch during the season are when those teams make the playoffs. I do watch the Super Bowl each year and always look forward to seeing what the commercials will be like. The Super Bowl has become the most promoted sporting event of the year and some times the game doesn’t live up to the promotions. But the game on the field this year was a good one and one that was certainly worth watching.
The New York Giants and New England Patriots played well enough to keep folks watching until the last play of the game. Interestingly, the winning touchdown was uncontested and was one that shouldn’t have even been made. The Patriots wanted the ball for a final chance at victory. Most thought the Giants would run the clock down and kick a game-winning field goal in the last seconds. But the Giants’ running back gave New England a chance since he scored with about a minute left on the clock. As a result of his performance in the game, Eli Manning proved that he belongs among the elite when it comes to NFL quarterbacks.
The Super Bowl has become a daylong event with everything involved in the broadcast – from the game itself to all of the other elements put together by the public relations and marketing folks – designed to sell “something” or “somebody.” Actually, it’s about as much non-stop TV as a person can endure in one day. I am told by some of my friends in marketing that a good percentage of viewers watch the Super Bowl largely because of the commercials. I have to confess that I can’t always figure out exactly what some of the commercials are attempting to sell. Nor am I always able to understand the message intended to be conveyed by some of the ads.
The half-time shows, over the years, have become quite interesting to say the least. I’m not exactly sure which audience the producers were trying to reach this year with the half time show, featuring Madonna, which was almost as long as the game itself. Many believe the show this year to have been one of the worst so far. Even so, the corporations that paid for the commercials must have believed the costs of the show would bring in huge returns. I watched the Hyundai ad since it involved local folks and then mostly read the Sunday newspaper until the second half started.
While I missed it, I am told that somebody named M.I.A. did a stupid and tasteless thing during her part of the performance. That is unfortunately something that has come to be expected from some so-called entertainers who are short on talent and have to shock their audiences with tasteless and often vulgar antics. Perhaps during one of the future Super Bowls, there will a half-time performance with really good performers and a good message.
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