GIB, the company behind the popular Brazilian Blowout hair-straightening treatments, has settled a case filed against it by the State of California. The company, under the terms of the settlement, must warn hairstylists that two of its most popular products can expose users to formaldehyde gas. GIB, based in North Hollywood, had advertised its products as “formaldehyde free,” according to the office of California Attorney General Kamala D. Harris. The state sued GIB in 2010, charging that significant levels of formaldehyde gas were emitted by the products in testing.
The products will now have to say on labels that the solutions “will expose you to formaldehyde [gas], a chemical known to the state of California to cause cancer.” The warning will remind hairstylists to take precautions when handling the products.
According to a survey released by the Environmental Working Group in April 2011, 28 out of 41 top salons offered Brazilian Blowout treatments. The treatment became very popular after it became known that several celebrities had used the treatments. This case clearly involves a consumer product safety issue. People are entitled to trust that the products they use are safe. Some salon owners have joined class-action lawsuits against GIB.
Source: Los Angeles Times
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