Reebok International Ltd. will pay $25 million to customers to settle charges by the Federal Trade Commission that it made deceptive claims in ads that its toning shoes would measurably strengthen the legs and buttocks of those who wear them. Reebok, based in Canton, Mass., has centered much of its business on toning shoes, which include its EasyTone walking shoes, RunTone running shoes and EasyTone flip flops. The company claims the shoes, which have a rounded, slightly unstable sole, encourage strength by engaging more of a wearer’s muscles.
Reebok made a number of claims in its advertising and marketing materials that the FTC said it could not support. That includes claims that its EasyTone footwear had been proven to lead to 28% more strength and tone in the buttock muscles and 11% more strength and tone in hamstring and calf muscles than regular walking shoes. Under the settlement, Reebok is also barred from making any claims that the shoes add strength unless they are backed by scientific evidence. Reebok, based in Canton, Mass., is owned by German shoe company Adidas. Consumers seeking a refund will be paid either directly from the FTC or through a court-approved class-action lawsuit.
Source: Claims Journal
Contact us today for a free legal consultation with an experienced attorney.
Fields marked *may be required for submission.
If you would like to subscribe to the Jere Beasley Report digital edition, simply visit our Subscriptions page and provide the necessary information or call us at 800-898-2034.
Attorney Advertising - Prior results do not guarantee a similar outcome.