Ford settled its lawsuit that had been filed against luxury automaker Ferrari over trademark infringement of its F-150 pickup. In the suit, Ford said Ferrari improperly used the name F150 for its new Formula 1 race car. To its credit, the following day, Ferrari said it would discontinue the usage of the F150 name and logo. Instead, it would only use the full formal name of the race car, which is Ferrari F150th Italia. Ford said the lawsuit was necessary to ensure that “Ford’s famous and distinctive F-150 trademark will be protected.” This was a quick result, but it happened only because a lawsuit was filed by Ford.
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