Power Balance, LLC, the company behind the Power Balance bracelet, has admitted to an Australian court that there is no proof to back up its claims that it improves athletic performance. The company has admitted “that there is no credible scientific evidence” that supports its claims.
The Australian Competition and Consumer Commission exposed the company’s false claims in a December 22nd ruling, ordering Power Bracelet, LLC to withdraw its products from the market in the country and provide refunds to any customers who felt cheated. Power Balance bracelets hit the market in 2007 claiming to improve mental and physical performance by partnering with “key frequencies of the human energy system.” Obviously, that wasn’t true.
Over 2.5 million Power Balance bracelets have been sold worldwide at a cost of about $30. Numerous professional athletes have been known to wear them as well. In fact, I have a few close friends who still wear them. It would have been lots cheaper for them to have bought a rubber band and they would have received the very same benefit.
Source: New York Daily News
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