You may have noticed a new television commercial by the drug giant Bayer in which the company appears to altruistically suggest that women should learn the facts about birth control options before choosing one. One of the “facts” Bayer states in its commercial is that its products are among the most widely used in the United States. It’s not surprising that Bayer’s products, such as Yaz and Yasmin, are widely prescribed, because Bayer has done an excellent job in marketing these products so that the risks of the products are understated and the benefits are overstated. (Readers may recall that this was a previous conclusion by the FDA regarding certain Yaz advertisements.)
Bayer’s new commercial also directs women to its website www.bayerforwomen.com, which allegedly allows women to research the risks and benefits of various birth control products before choosing one. While the site provides general information regarding the various types of birth control, the only products mentioned by name are its own products, Yaz, Yasmin, and Mirena. What is troubling about the commercial and website is that they give the impression of impartiality, but in fact they are advertisements for Bayer products. This is a perfect example of Bayer’s marketing tactics.
Our firm continues to investigate cases regarding injuries caused by Bayer’s products, Yaz, Yasmin, and Ocella. We have filed several cases on behalf of women – otherwise healthy – who have suffered injuries such as gallstones/gallbladder disease, pulmonary embolism, deep vein thrombosis, stroke and heart attack. For additional information, please contact Alyce Addison at 800-898-2034 or by email at Alyce.Addison@beasleyallen.com.
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