For two years Dannon has been promoting Activia and DanActive yogurt products as “clinically” and “scientifically” proven to regulate digestion and boost immune systems. The company even launched a television advertising campaign featuring actress Jamie Lee Curtis. A judge in Cleveland has now ruled that Dannon must pay consumers up to $45 million in damages under the terms of a class action settlement reached in federal court. The agreement also calls for Dannon to change its health claims for Activia and DanActive.
Cleveland lawyers John Climaco and Frank Piscitelli Jr., joined with lawyers from California and Florida, represented the class and worked out the settlement, which has been approved by U.S. District Judge Dan Polster. The judge agreed that the company was making claims it simply hadn’t proven.
Source: ABC News
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