General Motors is number one on the Parents Television Council’s list of worst advertisers. The group cited GM and Nissan together as advertising nearly 1,000 times on shows PTC has red-lighted as objectionable. In the group’s annual ranking based on companies’ sponsorship of shows that are family-friendly versus shows with sexual content, violence or profanity, rounding out the top ten worst were: L’Oreal, Pepsi-Cola, GlaxoSmithKline, Reckitt Benckiser, Target, Kohl’s, Verizon Communications and Toyota. Those cited for sponsoring the best shows were Coca-Cola, Clorox, Century 21 Real Estate, H&R Block, Ferrero, CVS Caremark, Whirlpool Corp., Hershey, State Farm and Hewlett-Packard. PTC President Tim Winter had this to say:
The role that television advertisers play in determining what type of content comes into every home in America cannot be overstated. We commend the advertisers on our best list that have chosen to associate their hard-earned corporate brands with positive programming that the entire family can watch together.
Parents can thank many of the advertisers on the worst list for allowing the networks to pump some of the most shocking and outrageous content on the air today directly into their living rooms. The top offenders include General Motors, which advertised on one of the most shocking episodes of Fox’s Family Guy, and Nissan, which helped pay for the bloodiest episode in the Dexter series. During the 2007-2008 TV season alone, these two advertisers showed up nearly 1,000 times on “red light” shows that are unsuitable for children according to PTC’s traffic light ratings system. I have to wonder when the federal government is going to realize it has an obligation to protect children in this country.
Source: Parent’s Television Council
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